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2015-2016 Catalog

Mohave Community College

Apr 20, 2024

2015-2016 Catalog

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2015-2016 Catalog [ARCHIVED CATALOG]

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BUS 161 - Marketing

Prerequisite: Appropriate test score on assessment test or successful completion of

PCS 021

and

TRE 089

Description: Analyzes the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Includes the development of a marketing plan.

Credits: (3)
Lecture Hours: 3

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