CUL 118 - Hospitality and Culinary Marketing

Prerequisite: This course requires a minimum COMPASS reading score of 70 to enroll.

Corequisite: CUL 111 and CUL 115

Marketing for Hospitality and Culinary will explore marketing as it relates to the multi-billion dollar hospitality industry. The five P’s of marketing will be covered and related to hospitality and culinary. The marketing process, opportunities, strategies, MIX, and management will be key learning modules. The specific hospitality segments of lodging, foodservice, travel and tourism, gaming and ecotourism will be covered in terms of marketing and public relations.

Credits: (3)

Lab Hours: 0
Lecture Hours: 3

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