2017-2018 Catalog 
    Feb 22, 2020  
2017-2018 Catalog [ARCHIVED CATALOG]

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ASE 200 - Automotive Business Operation and Marketing

Prerequisite: Successful completion of  ,   or  

Description: Introduction to the marketing and financial skills required to operate a successful automotive repair business. An overview of the various types of automotive repair businesses including independent general and specialized repair shops, manufacturer’s dealership service departments, and franchised auto repair facilities. Sales strategies, marketing, and basic financial management are covered in addition to environmental responsibilities and physical organization of a modern automotive repair business.

Credits: (3)
Lecture Hours: 3

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