Mar 28, 2024  
2019-2020 Catalog 
    
2019-2020 Catalog [ARCHIVED CATALOG]

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BUS 161 - Marketing


Prerequisite: Appropriate score on placement exam or completion of PCS 021  and TRE 089  with an “S”

Description: This course examines contemporary marketing theories, strategies, and tools used by marketing specialists in today’s complex market environment. It places special focus on identifying market opportunities and the areas of Product development, Pricing strategies, Promotional planning, and Placement importance through various channels of distribution.

Credits: (3)
Lecture Hours: 3


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