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Apr 30, 2024
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BUS 162 - Retailing and Customer Service
Prerequisite: Multiple measures discussion, or appropriate score on placement exam, or completion of PCS 021 and TRE 089 with an ‘S’
Description: This course explores retail customer service fundamentals, implementation of relationship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations, and after-sales support. It also examines the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations.
Credits: 3
Lecture Hours: 3
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