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Oct 03, 2024
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2016-2017 Catalog [ARCHIVED CATALOG]
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BUS 161 - Marketing Prerequisite: Appropriate test score on assessment test or successful completion of and
Description: Analyzes the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Includes the development of a marketing plan.
Credits: (3) Lecture Hours: 3
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