BUS 161 - Marketing

Prerequisite: Appropriate score on placement exam or completion of PCS 021 and TRE 089 with an “S”

Description: This course examines contemporary marketing theories, strategies, and tools used by marketing specialists in today’s complex market environment. It places special focus on identifying market opportunities and the areas of product development, pricing strategies, promotional planning, and placement importance through various channels of distribution.

Credits: 3
Lecture Hours: 3

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