BUE 165 - Social Media Marketing

Prerequisite: Appropriate score on placement exam or completion of PCS 021 and TRE 089 with an “S”.

Description: This course provides a working knowledge of the strategic use of digital and social media marketing (SMM) platforms and tools. Topics include: various SMM platforms; strategy development; how to engage with social media, branding, creating engaging content, monetization options, SMM monitoring and management tools; and creating a SMM plan for a business entity.

Credits: 3
Lecture Hours: 3

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