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May 01, 2024
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BUS 161 - Marketing
Prerequisite: Appropriate score on assessment test or successful completion of PCS 021 & TRE 89
Analyzes the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Includes the development of a marketing plan.
Credits: 3
Lab Hours: 0.00
Lecture Hours: 3.00
Credit Type: CR
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