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May 14, 2024
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CUL 118 - Hospitality and Culinary Marketing
Corequisite: CUL 111 and CUL 115
Marketing for Hospitality and Culinary will explore marketing as it relates to the multi-billion dollar hospitality industry. The five P’s of marketing will be covered and related to hospitality and culinary. The marketing process, opportunities, strategies, MIX, and management will be key learning modules. The specific hospitality segments of lodging, foodservice, travel and tourism, gaming and ecotourism will be covered in terms of marketing and public relations.
Credits: 3
Lab Hours: 0.00
Lecture Hours: 3.00
Credit Type: CR
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