2015-2016 Catalog 
    
    Aug 13, 2020  
2015-2016 Catalog [ARCHIVED CATALOG]

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BUS 161 - Marketing


Prerequisite: Appropriate test score on assessment test or successful completion of   and  

Description: Analyzes the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Includes the development of a marketing plan.

Credits: (3)
Lecture Hours: 3


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