2015-2016 Catalog 
    
    Aug 13, 2020  
2015-2016 Catalog [ARCHIVED CATALOG]

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BUS 162 - Retailing and Customer Service


Prerequisite: Appropriate score on assessment test or successful completion of PCS 021  and TRE 089 

Description: Explores retail customer service fundamentals. Implementation of relation­ship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations and after-sales support. Examines the basic principles and tech­niques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations. 

Credits: (3)
Lecture Hours: 3


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