2015-2016 Catalog 
    Jan 19, 2020  
2015-2016 Catalog [ARCHIVED CATALOG]

[Add to Portfolio]

BUS 162 - Retailing and Customer Service

Prerequisite: Appropriate score on assessment test or successful completion of PCS 021  and TRE 089 

Description: Explores retail customer service fundamentals. Implementation of relation­ship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations and after-sales support. Examines the basic principles and tech­niques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations. 

Credits: (3)
Lecture Hours: 3

Search Course Schedule for availability

[Add to Portfolio]