BUS 162 - Retailing and Customer Service

Prerequisite: Appropriate score on assessment test or successful completion of PCS 021 and TRE 089

Description: Explores retail customer service fundamentals. Implementation of relationship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations and after-sales support. Examines the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations.

Credits: (3)
Lecture Hours: 3

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