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2013-2014 Catalog

Mohave Community College

Apr 26, 2024

2013-2014 Catalog

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2013-2014 Catalog [ARCHIVED CATALOG]

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BUS 161 - Marketing

Prerequisite: Appropriate test score on assessment test or successful completion of

PCS 021

and

TRE 089

Analyzes the theoretical marketing processes and the strategies of product development, pricing, promotion and distribution, and their applications to businesses and the individual consumer. Includes the development of a marketing plan.

Credits: (3)

Lab Hours: 0
Lecture Hours: 3

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