BUS 162 - Retailing and Customer Service

Prerequisite: Appropriate score on assessment test or successful completion of PCS 021 and TRE 089

Explores retail customer service fundamentals. Implementation of relationship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations and after-sales support. Examines the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations.

Credits: (3)

Lab Hours: 0
Lecture Hours: 3

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