ASE 200 - Automotive Business Operation and Marketing

Prerequisite: Successful completion of

Introduction to the marketing and financial skills required to operate a successful automotive repair business. An overview of the various types of automotive repair businesses including independent general and specialized repair shops, manufacturer’s dealership service departments, and franchised auto repair facilities. Sales strategies, marketing, and basic financial management are covered in addition to environmental responsibilities and physical organization of a modern automotive repair business.

Credits: (3)

Lab Hours: 0
Lecture Hours: 3

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