Mar 29, 2024  
2022-2023 Catalog 
    
2022-2023 Catalog [ARCHIVED CATALOG]

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BUS 161 - Marketing


Prerequisite: Multiple measures discussion, or appropriate score on placement exam, or completion of PCS 021  and TRE 089  with an “S”

Description: This course examines contemporary marketing theories, strategies, and tools used by marketing specialists in today’s complex market environment. It places special focus on identifying market opportunities and the areas of product development, pricing strategies, promotional planning, and placement importance through various channels of distribution.

Credits: 3
Lecture Hours: 3


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