BUS 162 - Retailing and Customer Service

This course explores retail customer service fundamentals, implementation of relationship marketing through customer analysis, interpersonal communication, telephone courtesy, sales presentations, and after-sales support. It also examines the basic principles and techniques of merchandising, operations, layout, store organization, site location, and customer service with an emphasis on retailing operations.

Credits: 3
Prerequisite: Multiple measures discussion, or appropriate score on placement exam, or completion of ABE 021 and TRE 089 with an ‘S’

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