CUL 118 - Marketing in the Hospitality Industry

Prerequisite: This course must have written permission of the program coordinator. This course requires a minimum COMPASS reading score of 70 or successful completion of

PCS 021

to enroll.

Description: Students will explore marketing as it relates to the multi-billion dollar hospitality industry and learn the key specialties of lodging, food service, travel and tourism, gaming, and ecotourism.

Credits: (3)
Lecture Hours: 3

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