BUS 161 - Marketing

This course examines contemporary marketing theories, strategies, and tools used by marketing specialists in today’s complex market environment. It places special focus on creating a marketing plan for a new business or evaluating a current business or industry, creating a Competitive Analysis, and suggesting strategic marketing improvements.

Credits: 3
Prerequisite: Successful completion of ENG101 or BUE105 with a ‘C’ or higher

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